Aside

Cyn

https://cynlam.github.io/bio/



Contact

Scripting

VBA
SQL
R
Python

Tools

Market Research: Q research software & Qualtrics
Visualization: PowerBI
Statistical: SPSS, Latent Gold and R-sw platform (Demia)
Microsoft Office Suite advanced usage including macros, Power Query, data models and DAX

Main

Cynthia Lam

Strategic data and insights professional with 10+ years of experience driving evidence-based decision-making across public and private sectors. Proven expertise in designing research programs, translating complex data into actionable insights, and influencing policy and stakeholder strategies. Adept at building high-performing teams and fostering trust in data-driven approaches, with a track record of delivering impactful insights to senior executives, government bodies, and cross-functional stakeholders.

Experience

Manager - Insights & Analytics (2023-Oct to 2024-Nov)

Sydney

2024 - 2023

  • Established NSW Fair Trading’s first centralised regulatory insights function from the ground up defining strategy, processes, and BAU operations. This enabled data-driven decisions that better ensure fairness and transparency in the marketplace.
  • Established a growing high-performing team, executing customer research, data analysis, and insights generation.
  • Spearheaded the Voice of Customer (VoC) program that unified cross-divisional tams under a shared data strategy, fostering trust in evidence-based decision-making across NSW Fair Trading.
  • Defined NSW Fair Trading’s research strategy to align with regulatory priorities, influencing policy on improving fairness and transparency in the marketplace across key industries.
  • Established trust in evidence-based insights within NSW Fair Trading, which previously lacked confidence in data-driven decision-making.
  • Publicised insights through dashboards and narrative-driven reports to senior leaders, translating data into actionable recommendations for regulatory efficiency and public satisfaction.
  • Created a roadmap for regular reporting, ensuring insights were actionable and integrated into business operations.

Analytics Lead, Australia & New Zealand (2022-Dec to 2022-Oct)
Senior Analytics Consultant (2021-Mar to 2022-Dec)

Sydney

2023 - 2021

  • Established a team of analysts, and managed cross-functional work priorities to drive optimal resource allocation.
  • Shaped and implemented the Australia & New Zealand (ANZ) business vision and objectives, scaling analytics operations, delivering client-facing dashboards to pharmaceutical and healthcare clients that informed market entry strategies and regulatory compliance.
  • Drove ANZ analytics strategy, positioning Prospection as a thought leader in compliance-driven insights for healthcare.
  • Collaborated cross-functionally to define products, create value propositions, and establish pricing structures.
  • Directed analysis of data to evaluate compliance with federal guidelines, identifying prescribing patterns that posed risks to public funding integrity.
  • Developed client dashboards tracking medication adherence trends, enabling clients to proactively adjust communications material with compliance requirements while capturing market share.

Research Manager (Primary Research Snr Analyst) 2018-Mar to 2021-Mar
Higher Duties 2020-Feb to 2020-Nov

TAFE NSW

Sydney

2021 - 2018

  • Led and mentored a team of researchers and analysts, executing research projects and delivering high-quality reports within deadlines.
  • Designed and implemented quantitative and qualitative research programs, generating actionable insights.
  • Conducted complex data analysis using SQL and R, providing strategic recommendations.
  • Delivered research reports to senior leadership on student engagement, influencing budget allocations and program redesigns.”
  • Collaborated with IT and policy teams to integrate analytics into a centralized data system, enabling real-time reporting for senior leaders to allocate resources toward high-impact educational programs.

Consultant (2016-Jun to 2017-Nov)

Sydney / Singapore

2017 - 2016

  • Managed end-to-end research projects, from client proposal meetings to final report presentation.
  • Conducted market insights research, including brand health, forecasting, and sales effectiveness.
  • Maintained and nurtured client relationships, contributing to business development.

Account Manager (2016-Feb to 2016-Jun)
Senior Research Executive (2013-Jun to 2016-Feb)

Ipsos

Sydney

2016 - 2013

  • Managed key client accounts across finance, FMCG, and healthcare industries.
  • Conducted research in brand equity, innovation, and forecasting.
  • Certified in Ipsos Bayesian Network (IBN) analytics for Australia and New Zealand.
  • Delivered insights for financial services clients on market trends and consumer behavior, informing brand positioning and regulatory compliance strategies.

Project Manager (2011-Oct to 2013-Jun)

INSIDESTORY

Sydney

2013 - 2011

  • Managed projects, liaised with external suppliers, and assisted in research for both private and public (i.e., regulatory/policy environments) sector clients.



Education

Masters of Management in Community Management

University of Technology

Sydney

N/A

Postgraduate Diploma Psychology

Murdoch University

Perth

N/A

Bachelor of Arts - Psychology

Macquarie University

Sydney

N/A



Disclaimer



Made with the R package pagedown.
The source code is adapted from github.com/nstrayer/cv.
GIF image from butlerm.

Last updated on 2025-03.