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Cynthia Lam
Strategic data and insights professional with 10+ years of experience driving evidence-based decision-making across public and private sectors. Proven expertise in designing research programs, translating complex data into actionable insights, and influencing policy and stakeholder strategies. Adept at building high-performing teams and fostering trust in data-driven approaches, with a track record of delivering impactful insights to senior executives, government bodies, and cross-functional stakeholders.
Experience
Manager - Insights & Analytics (2023-Oct to 2024-Nov)
Sydney
2024 - 2023
- Established NSW Fair Trading’s first centralised regulatory insights function from the ground up defining strategy, processes, and BAU operations. This enabled data-driven decisions that better ensure fairness and transparency in the marketplace.
- Established a growing high-performing team, executing customer research, data analysis, and insights generation.
- Spearheaded the Voice of Customer (VoC) program that unified cross-divisional tams under a shared data strategy, fostering trust in evidence-based decision-making across NSW Fair Trading.
- Defined NSW Fair Trading’s research strategy to align with regulatory priorities, influencing policy on improving fairness and transparency in the marketplace across key industries.
- Established trust in evidence-based insights within NSW Fair Trading, which previously lacked confidence in data-driven decision-making.
- Publicised insights through dashboards and narrative-driven reports to senior leaders, translating data into actionable recommendations for regulatory efficiency and public satisfaction.
- Created a roadmap for regular reporting, ensuring insights were actionable and integrated into business operations.
Analytics Lead, Australia & New Zealand (2022-Dec to 2022-Oct)
Senior Analytics Consultant (2021-Mar to 2022-Dec)
Sydney
2023 - 2021
- Established a team of analysts, and managed cross-functional work priorities to drive optimal resource allocation.
- Shaped and implemented the Australia & New Zealand (ANZ) business vision and objectives, scaling analytics operations, delivering client-facing dashboards to pharmaceutical and healthcare clients that informed market entry strategies and regulatory compliance.
- Drove ANZ analytics strategy, positioning Prospection as a thought leader in compliance-driven insights for healthcare.
- Collaborated cross-functionally to define products, create value propositions, and establish pricing structures.
- Directed analysis of data to evaluate compliance with federal guidelines, identifying prescribing patterns that posed risks to public funding integrity.
- Developed client dashboards tracking medication adherence trends, enabling clients to proactively adjust communications material with compliance requirements while capturing market share.
Research Manager (Primary Research Snr Analyst) 2018-Mar to 2021-Mar
Higher Duties 2020-Feb to 2020-Nov
Sydney
2021 - 2018
- Led and mentored a team of researchers and analysts, executing research projects and delivering high-quality reports within deadlines.
- Designed and implemented quantitative and qualitative research programs, generating actionable insights.
- Conducted complex data analysis using SQL and R, providing strategic recommendations.
- Delivered research reports to senior leadership on student engagement, influencing budget allocations and program redesigns.”
- Collaborated with IT and policy teams to integrate analytics into a centralized data system, enabling real-time reporting for senior leaders to allocate resources toward high-impact educational programs.
Consultant (2016-Jun to 2017-Nov)
Sydney / Singapore
2017 - 2016
- Managed end-to-end research projects, from client proposal meetings to final report presentation.
- Conducted market insights research, including brand health, forecasting, and sales effectiveness.
- Maintained and nurtured client relationships, contributing to business development.
Account Manager (2016-Feb to 2016-Jun)
Senior Research Executive (2013-Jun to 2016-Feb)
Ipsos
Sydney
2016 - 2013
- Managed key client accounts across finance, FMCG, and healthcare industries.
- Conducted research in brand equity, innovation, and forecasting.
- Certified in Ipsos Bayesian Network (IBN) analytics for Australia and New Zealand.
- Delivered insights for financial services clients on market trends and consumer behavior, informing brand positioning and regulatory compliance strategies.
Project Manager (2011-Oct to 2013-Jun)
INSIDESTORY
Sydney
2013 - 2011
- Managed projects, liaised with external suppliers, and assisted in research for both private and public (i.e., regulatory/policy environments) sector clients.
Education
Masters of Management in Community Management
University of Technology
Sydney
N/A
Postgraduate Diploma Psychology
Murdoch University
Perth
N/A
Bachelor of Arts - Psychology
Macquarie University
Sydney
N/A
Disclaimer
Made with the R package pagedown.
The source code is adapted from github.com/nstrayer/cv.
GIF image from butlerm.
Last updated on 2025-03.